1.Corporate Color(main
Color)
The corporate color of HEUM used in the word mark is ¡®Royal Blue¡¯ which delivers an image of rationality and reliability while at the same time harmonizing with many other colors.
2.Practical Application of the Word Mark
It is a basic element and also the core factor of the HEUM¡¯s new CI system, for delivering the powerful message and communication that HEUM pursues.
HEUM¡¯s word mark is used irrespective of any other design elements for communication purposes (all kinds of documents, reports, badges) within the inside of HEUM¡¯s organizations.
Avoid modifying the HEUM Word Mark in its form or color as this may result in distortion of the company¡¯s image or weaken the communication effect. When using the HEUM word mark, please print out the draft file from the CD-Rom to prevent deformation.
However, under special circumstances, you may create a new HEUM word mark, by strictly following the proportion regulation of the given HEUM grid system.
